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Welcome to Grassroots Public Affairs

Grassroots Public Affairs excels at helping businesses and industry associations craft and execute effective communication strategies for their government and public relations campaigns.

With years of experience working in the private sector, the leadership at Grassroots understands first-hand the challenges businesses face, and how complicated and frustrating it can be to get your message heard by government officials and the public.

Politically experienced and connected, our team has the expertise, resources and knowledge to ensure your organization’s priorities are communicated clearly and effectively to the right people, at the right time and in the right way.

Latest Updates

5 Observations on Public Opinion During the 2018 Ontario Election

by Adrian Macaulay, Director of Research & Polling On June 7th, 2018, the Ontario Liberal party saw their 15 year reign collapse before their very eyes and give way to a new Progressive Conservative government lead by Doug Ford. There are any number of observations that have been made … (More)

OPINION: Why Doug Ford looks a lot like Olivia Chow

There is a common saying among political pundits and consultants that “campaigns matter”. This truism is appearing to present itself in the ongoing Ontario provincial election the same way it unfolded during the 2014 Toronto mayoral election. What do we mean by this? Doug Ford may be … (More)

Throwing a Dead Cat on the Table: Ontario Budget 2018

Distracting the electorate with the things they want the most

“The key point…is that everyone will shout, ‘Jeez, mate, there’s a dead cat on the table!’; in other words, they will be talking about the dead cat, the thing you want them to talk about, and they will not be talking about the issue that has been causing you so much … (More)