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Our Team

Peter Seemann - Principal & Sr. Consultant (Toronto) – has 20 years’ experience as a business owner and entrepreneur. He’s been deeply involved in federal and provincial politics since 1993 and has earned an impressive reputation as a campaign manager and highly effective, “get things done” leader. Peter has his MBA in Executive Management from Royal Roads University, BC, graduating in 2008 with a specialization in Leadership.

The focus of Grassroots is to bring a solid, real-world, business approach to government advocacy based on “Clarity – Consistency – Collaboration” designed to help businesses, business organizations and associations get tangible support for their vision, mission and message.

Email: peter@grassrootspa.ca
View Peter's Linkedin profile here
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Laurie Karson - Sr. Consultant (Ottawa) an experienced and strategic professional with over 10 years experience lobbying on Parliament Hill, Laurie is a results oriented and government relations expert.  A diplomatic and confident communicator who seamlessly interfaces with industry stakeholders, parliamentarians and government staff to ensure success on both corporate and trade association challenges.  Laurie’s experience has included time serving as a member of a global trade board of directors as well extensive experience in working and presenting to all political levels in the U.S. and Canada. She is highly driven and brings a pragmatic and skillful approach to our clients, particularly at the federal level.  Laurie holds a BA from Laurentian University and is excited to work on opportunities that require collaborative negotiations, research and innovative solutions. 

Email: laurie@grassrootspa.ca
View Laurie's Linkedin profile here


Ray Pons - Sr. Communications Specialist - is an expert on leadership development, impactful communication and strategic coaching. His primary focus is helping organizations and individuals deal with what is often described as the “whirlwind” of modern day business. In addition to his years as a serial entrepreneur, Ray’s experience includes life insurance, reinsurance, being a faculty member trainer at Rockhurst University Continuing Education Center, Keynote Speaker and Executive Coach to businesses small and large. He has a straight forward, no nonsense style heavily influenced by Dr. Stephen Covey’s “7 Habits of Highly Effective People” & “The 8th Habit”. Ray brings an experienced, yet fresh and innovative approach to performance improvement, team building and change management.

Email: ray@grassrootspa.ca


Lindsay Yaciuk - Communications Specialist - is dedicated to the importance of emotional intelligence, combined with an influential communication style, in order to achieve advocacy goals.  Lindsay’s professional experience includes 23 years corporate communications and leadership, with specialties in Mergers & Acquisitions, Human Resources, and Strategic Planning initiatives. Her friendly and collaborative approach yields consistent communication results.  Lindsay holds an Honours BA in English Literature from Nipissing University.

Email: lindsay@grassrootspa.ca 
View Lindsay's Linkedin profile here


Adrian Macaulay – Director of Research & Polling - is a public opinion pollster with a passion for public affairs and provincial politics. Adrian familiarized himself with the roles policy makes - both in cabinet and on the back bench play in shaping decisions that affect our everyday lives while working as a Legislative Assistant for a member of the Ontario Liberal Caucus. Adrian has an MA in Political Science from Wilfrid Laurier University specializing in public opinion and electoral studies and is a lover of all things campaigns and elections. Adrian's academic interests were largely rooted in the theory and application of negative campaigning in American elections. 
Email: adrian@grassrootspa.ca
 

Paul Pivato - Media Relations Expert –  is a specialist in media relations and corporate communications. His work and expertise have been utilized by many prominent Canadian companies such as Magna International, Royal Bank and the Schulich School of Business. Over his many years of experience Paul has worked with many prominent elected officials including several Prime Ministerial press secretaries for both Liberal and Conservative governments. He has also written speeches for senior business executives in a variety of different sectors.

Paul holds an Honours BA in English and Creative Writing from York University and a Master of Journalism from the University of California at Berkeley. He ran as a candidate for Parliament in the riding of York-Simcoe in the 1993 Federal election.

Email: paul@grassrootspa.ca

 
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